Working Philosophy
2 min read
1. Build what is real
I avoid the pretty option. I build what actually moves people forward. The work has to hold up in reality, not just in Figma.
2. Progress over movement
I care about momentum with direction. Clarity first, output second, aesthetics third.
3. Narrative before execution
Every project starts by answering one question: Why does this matter? The story guides the design, the engineering, and the energy.
4. Design and engineering as one craft
I work shoulder-to-shoulder with engineers. Same level, same ownership, same obligation. We build by thinking together, not throwing work over a fence.
5. Intuition-led, user-shaped
I listen deeply, but I trust intuition first. Users give signals. I translate those into decisions that make sense for both the human and the business.
6. Build for people, not metrics
Metrics tell you when you're right. People tell you why. I design for the human first.
7. Launch early, refine always
Share. Build. Deliver. Iterate. Repetition over perfection. Velocity with intention.
8. Clarity is momentum
When I'm unsure, I choose the path that creates the clearest next step. Clarity accelerates everything.
Inspired by the best minds and best companies doing the best work: Linear, Apple, PERMANENT and more.